Nite Ize president Rick Case started the company as an undergraduate in the University of Colorado back in 1989. "I was on a fishing trip using the brand new mini flashlight my family gave me as a gift. I was fishing at night with it, holding it in my mouth. Sure enough, I opened my mouth, and the flashlight fell out. I was staring down into the water, watching my still lit flashlight on the bottom when an idea hit me. That idea became the first product I ever made, the Headband Mini Flashlight Holder."
Embodying the essence of entrepreneurial spirit, Case built his successful company through years of dedication, hard work, and inspiration. He was running the company in his mountain cabin when he suddenly received his very first order for 42,000 of the Headbands. 21 years later, Nite Ize is continuing to expand with a large facility for manufacturing with corporate offices based in beautiful Boulder, CO. Case recently remarked , "You have to be passionate, have faith in what you are doing, and be persistent."
Throughout the years that passed since that fishing trip, Case's Nite Ize company has grown from a single bright idea into a successful company which manufactures and distributes a wide variety of devices, tools, and accessories. Every product they produce is designed with creative innovation and superior functionality, manufactured with the best materials for optimum durability, and are here to make your life safer, easier, and a bit more fun, day and night.